This project involves developing a visual identity for a small-scale space, event, or environment in West Lafayette with the aim of engaging people and promoting that space. The chosen focus for this project is to create a public space identity design for the Purdue Farmers Market, which is situated on the Purdue University campus in West Lafayette, Indiana. This market offers a variety of locally-produced goods, including fresh produce, baked items, artisanal foods, and handcrafted crafts. The project seeks to enhance the market's marketing strategies and design a website to improve its online presence, addressing a current deficiency in its promotional efforts.