This project entails the creation of a small business truck with a specific focus. The task involves designing a logo and overall truck aesthetics that align with the chosen business concept. Crucial considerations include the truck's location and the audience it aims to serve. For this particular project, I've opted to develop a small business truck specializing in Hawaiian Poke. The primary target audience for this venture is tourists who are eager to experience the authentic flavors of a traditional Hawaiian Poke Bowl. The central theme of the design revolves around highlighting the freshness of the food and the Hawaiian culture to create an appealing and cohesive visual identity for the truck.